CC BY-NC-ND 4.0
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency of Erasmus+ Programme. Neither the European Union nor the National Agency of Erasmus+ Programme can be held responsible for them. Project Number: 2022-1-PL01-KA220-HED-000087008
Strategic Brand Management: Positioning Strategy
This course explores the principles and techniques of brand positioning, focusing on how companies differentiate themselves in competitive markets.
Key Objectives:
. Understand the role of positioning in brand strategy.
. Analyze different positioning strategies and their impact.
. Develop skills to create and manage a strong brand positioning.
. Apply theoretical frameworks to real-world brand case studies.
Students will gain insights into how brands establish a unique identity and sustain competitive advantages.
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- Teacher: Claudia Ribau