Strategic Brand Management: Positioning Strategy
This course explores the principles and techniques of brand positioning, focusing on how companies differentiate themselves in competitive markets.
Key Objectives:
. Understand the role of positioning in brand strategy.
. Analyze different positioning strategies and their impact.
. Develop skills to create and manage a strong brand positioning.
. Apply theoretical frameworks to real-world brand case studies.
Students will gain insights into how brands establish a unique identity and sustain competitive advantages.
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- Teacher: Claudia Ribau