The "International Marketing: Internationalization Theories" course explores key theories that guide firms in expanding into global markets.
Key objectives include:
1.Understanding the theoretical frameworks of internationalization.
2.Analyzing strategic decisions for market entry and expansion.
3.Evaluating the challenges and opportunities in global marketing.
4.Applying international marketing theories to real-world business scenarios.
This course equips students with a deep understanding of global market dynamics and strategic decision-making for international growth.
Download support in Announcements
- Teacher: Claudia Ribau