CC BY-NC-ND 4.0
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency of Erasmus+ Programme. Neither the European Union nor the National Agency of Erasmus+ Programme can be held responsible for them. Project Number: 2022-1-PL01-KA220-HED-000087008
The "International Marketing: Internationalization Theories" course explores key theories that guide firms in expanding into global markets.
Key objectives include:
1.Understanding the theoretical frameworks of internationalization.
2.Analyzing strategic decisions for market entry and expansion.
3.Evaluating the challenges and opportunities in global marketing.
4.Applying international marketing theories to real-world business scenarios.
This course equips students with a deep understanding of global market dynamics and strategic decision-making for international growth.
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- Teacher: Claudia Ribau