CC BY-NC-ND 4.0
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency of Erasmus+ Programme. Neither the European Union nor the National Agency of Erasmus+ Programme can be held responsible for them. Project Number: 2022-1-PL01-KA220-HED-000087008
This course highlighted the importance of creating strong and sustainable brands for consumers, organizations, and society.
Course objectives:
- To define the concept of brands
- To explore the importance of brands to consumers, organizations, and society
- To understand the objective of branding
- To discuss the role and functions of brands
- Teacher: Sandra Sarabando Filipe